What Gets Measured, Gets Done!

Here's a quick update on how I'm tracking toward my 2024 goals – and what’s next for 2025.

As promised, I’m sharing a progress update on my year end results review. The short answer: Yes, I hit my target. My primary goal for 2024 was to grow my business revenue by 3x, and I'm on track to achieve exactly that!

So, how did I do it? Here’s a breakdown:

1️⃣ Set an Ambitious Action Plan:I started the year with a bold plan projecting 4x growth. Why? Because not every action will deliver the expected results, so it’s critical to over-index on taking consistent action.

2️⃣ Track & Analyze Regularly:Success requires ongoing monitoring. I track my progress with a simple Excel scorecard that I update monthly. This keeps my goals top of mind and allows for quick course corrections.

3️⃣ Focus on Leading Indicators:It’s not just about the final outcome – it’s about the leading inputs. For example, I forecasted the number of projects I needed to complete in order to hit my revenue target. Setting these expectations early helped me stay on track.

4️⃣ Add Metrics as You Go:You don’t need to track everything from the start. I’ve added metrics along the way, such as tracking repeat clients, which now accounts for a third of my business. This ongoing refinement helps me stay agile and adjust to new insights.

In short, setting measurable goals, tracking progress, and being flexible with adjustments has been key to my success this year.

What did you learn from your year end results review?